Travis: 1:06

All right, so in this video I'm gonna be going over the first half of 2025, and then I'm also be gonna gonna be going over June's income report as well. So this is our profit and loss statement by month. I'm gonna zoom it in a little bit so you guys can see it a little better. There we go. That should look a lot better. And you can see we've had that trajectory that I talked about pretty much in all my income reports. That downward trajectory for income. So we went from Amazon 20,000 19, 18, 14, 13, and then in June we had 10,500. Reason for that is because of those reviews dropping from four to three and a half to three star reviews, we jumped back up to three and a half star appearance, but now we're back down to the three star appearance. So that's been the, the decline there. But what we did is we started focusing on. Or, um, on, um, profit instead of loss. And so even though you can see here, our gross profit did go down a little bit, um, quite a bit actually, like almost 40, 30, 30 5%. But our cashflow actually did go up a little bit and I'll show the, show you that here in just a little bit. But overall, you can see our net income went from this nice break even. To now more of a actual in, uh, a positive profit. And so you can see 1300, negative, 1300, 500, 300. And then we started focusing more on just getting more cash flow, which was the 3,400 and the 1900 right here. So total is about 6,200 in. Profit, but a lot goes into profit and loss. As you guys know, there's amateurization in there. There's a lot of, um, depreciations in there as well. So overall, we're pretty happy with how this account's going. Um, so we're at about 110,000 for. The, the half. And so we'll probably finish somewhere around 175,000 depending on how that new launch goes. And so hopefully the new launch goes really well and we end up over 200,000. I, I have a lot of confidence in the new product. I didn't have a lot of confidence in the current products that we have to scale and that kind of shows as we look at the, the profit loss. Um, let me close this and I'll show you the big thing. Uh, let's see. Of course it always signs me out. Right when we get into it. So let's sign back in and I wanna go over to here. So this is our statement of cashflow. And so the big thing here that I wanna point out is that even with the promissory note, we had a net cash increase for the first half of the year by 10,000. And so that's, that's pretty big. So 10,000, that's increased from the period before. So Q3 and Q4 of last year. We have$10,000 more in cashflow as a result of that. And you can see we ended up with a lot of cash at the end of the period, which is why we're gonna invest that cash into a new product launch here pretty soon. Right now we are getting the product tested to get the certificate of analysis.'cause even though our manufacturer provides us with certificate of analysis, Amazon needs it from three companies. And so, um, we were there three companies to help with that. So that's our statement of cash flow. And then we'll go into this and you can see that we really started focusing on cash flow in Q2 and we ended up with about 15,324. Let me make that a little bigger for you all. And so you can see right here that cash flow period of around 24,600 compared to the previous, which was negative 7,000. So a lot more cash flow with cash flow statement shows that as well. But yeah, you can see that increase in cash flow from 9,300 in the Q1 to 15,347. Although our profit, or our, excuse me, our revenue dropped by 33%, we were still able to increase cash flow by$6,000, which was huge just by decreasing that taco. So we just. Tone down the aggressiveness a little bit more. And you can see we're still kind of on that same trajectory for this quarter with about 1000 to$1,300 in cap profit pretty much every week. Um, and that takes care of all our bills and it takes care of our, our note. And so we're gonna continue doing that. Um, we're not making many changes to this. It's just kind of rolling along. We maybe work on this business anywhere from 10 minutes to 30 minutes a week. Um, and that's mostly like customer service, writing an email. Uh, I'll look at the ads, but I don't do many changes because the ads are just kind of running at the same row as that they are and it keeps us consistent at this profit number. And then we just try to stay in stock, which isn't that hard.'cause reflux Essentials is, uh, it's got a lot of stock and so unfortunately we're not meeting that sales velocity, but we did decrease the price of it just to try to get it to move a little faster, which gave us the strikethrough price. But yeah, that's pretty much the, the income report. If we jump into just June, June, we kind of went over it in the profit and loss, but it was 12,319 on Amazon and then about 3000, so a total of about 15,300 on Amazon and Shopify. And it's good. I mean, we're not trying to push this product anymore and it's just kinda there, just kind of making money. Um, and then some other news. Dr. Barry's is getting a new product like we talked about, but we also went under LOI for another brand that we're looking to acquire. Um, that brand's doing around$1.4 million top line and about 250 to 400,000 in SDE. We don't know that yet'cause we're still doing a quality of earnings analysis. We have the numbers from the seller, that's where we built the LOI round. And then now we're actually building our own SDE to figure out where he is really at. Um, we have him closer to two 50 to 300. He's closer to three 50 to 400. Regardless, the offer's on the table, and we'll probably stick with the original offer, and we're pretty excited about it because it's gonna be a much bigger business than this. It's got about seven products and four of those are selling really well, and we're just gonna expand on those products and we're gonna take you guys on the journey as well.

Deacon: 7:02

Alright. Thank you Dr. Travis for walking us through that one. I got AAU August coming up, but I wanna mention something. Travis dropped some kind of big news there right at the end of that one. We were under L lo I for a brand. All right. You just kind of tossed that one in there. There's been a really a lot going on this summer. Uh, and while a lot has been going on both in the business, we have both been just kind of traveling all over the place. So the podcast has been a little sporadic, but I wanna make sure. You know that we send out a newsletter almost every single week. Go to, we bought a brand.com. Make sure you are on that list. If you have missed any of our previous updates, then you can go back and read those as well. It's on Substack, so they kind of show up there like blog posts. But make sure you're on that list. We are able to keep that way more updated than recording a full podcast.'cause we can write newsletters and updates anytime we want, even if we're traveling across the country. Uh, and man, Travis travels a lot. I traveled a lot this summer. Justices, uh, loves to stay home, but we love seeing him when he gets out. Uh, got to hang out with him too, so please make sure you hit it over to, we bought a brand.com, catch up on our full story. We drop all the details of multiple brand acquisitions that we kind of worked through over the summer, which, uh, those aren't over the finish line yet. But man, we learned a lot. You don't wanna miss that. So Travis, take us right into August. Here we go.

Travis: 8:31

This is the August, 2025 income report for Dr. Barry's. This is a brand that we bought back in 2024, and we've been trying to grow it with a couple products. We just released our third product, so that's what we'll be going over today and just going over our income in general. So August, 2025 on Amazon, we did$15,000, 14,901. On Shopify we did 2,707, so up 3% there. And then I believe we were up 7% from the previous month. Um, as well on this, so. What we've had problems with is we released two products, didn't get the best reception as far as reviews. So our reviews dropped below four stars, which makes it very hard to scale those products. So we still have those products. We're still selling those products, but we're not actively pushing those products anymore, and they've kind of settled in at about$15,000 per month, and then$3,000 per month on our website. So about$18,000 total. So what did we do? We released a third product, so we launched our third product. Not too long ago. It's called, uh, total Liver, and we just launched that one. I'm gonna show you the numbers here in just a little bit, but let me show you that product first. Lemme scroll down here. And so great reviews so far, 4.4 41 reviews, and we have a 40% off Subscribe and save coupon on that listing. Just to help get more subscriptions.'cause we just got the subscribe and save just a couple days ago. So hopefully we'll get more of those. You can see our other products right here, Hial Health. This one's discontinued, but they keep showing it and selling it. I don't know how, but, and then we have reflux Essentials. So the, the reason we've struggled, as I've talked about in previous income reports is this 3.8 stars. It's hard to overcome that. It's hard to overcome under four and a half stars on Amazon. So we've refocused marketing, marketing efforts towards our Shopify store, which is why our Shopify store is doing about 3000 a month. Not anything to ride into the wind, but you know, it's something. So lemme go over this here. So this last month we had. Profit of about 3081. So this is these four weeks on that$15,000 or$18,000. So you can see here a little different, uh, day or two in difference here. That's what you're seeing there. But our profit's gone down quite a bit. So we're a little over halfway through the quarter, but we're only half the profit that we were last month. And the reason is, is because we have new product. So people think that coming out with a new product is gonna be magic and they think that coming out with more products is gonna make your business. More profitable. The opposite is true. When you come out with more product, it's gonna tie up more capital inventory, and then you're gonna have to spend more on advertising to get the product going. And so the first month of this product, you can see right here, we have lost almost$1,300 trying to market this product. And so$1,300 loss in order to get this product to the market. The good news is we're not losing as much anymore. The first week we lost 103'cause it launched midweek, then 500, then four 40, and only last week we only lost$107'cause we're dialing in our advertising. What we've realized is it might be too expensive to sell this on Amazon'cause the cost per click is about$7 and we're competing with much more established listings. And so we're working on our off Amazon strategy, and I've talked about this over and over again. You have to focus on off Amazon strategies in order to win on Amazon. TikTok ads, Google ads to a blog post My Perpetual sales Machine strategy. That is all we're doing with Dr. Barry's and we've built it to an$18,000 a year, or excuse me,$18,$18,000 a month business as a result with profit. Now I want you to see this here. I know my pictures in the way, so let me shrink this down just a little bit'cause I wanna show you something. All right, so Total Liver. Let's look at these two lines right here. So we're only doing Amazon PPC, and we're only doing Google ads. And you can see this last week, ignore these weeks.'cause I was testing out Amazon PPC, and it did not prove to be fruitful, but$77 spent on PPC last week,$188 spent on Google ads. Let's go back up to our older products. Here you go. These two lines right here is what we're focusing on. Amazon PPC. Actually, this one's spending a little bit about the same on Amazon and Google, but we're still not spending much on that'cause we're focusing on audience building with this one. Now this is our main product until total livers hopefully will take it over. But look at this, 50 to$150 on Amazon PPC. Anywhere from 300 to$400 on Google Ads. This middle line. And about$175 a week on Facebook ads. And so we're spending close to$550 a week on off Amazon traffic, either to our Shopify store or directly to Amazon using the perpetual sales machine strategy. Compared to a hundred dollars on Amazon, you have to focus on off Amazon marketing. It's going to bring you more gains at a cheaper cost than Amazon PPC, especially in most categories on Amazon today. You have to get creative with your advertising. You can't just rely on Amazon PPC or Google Ads. You have to have this organic strategy of. PPC, Google Ads, Facebook. And what we're seeing a lot of traction with right now is TikTok ads. TikTok ads are one of the lowest cost CPMs I've seen in a long time. CPMs are just cost per milli. That means for every thousand impressions, how much does it cost on TikTok? Under a dollar, under a dollar to show your product Over a thousand people. That's amazing on Facebook, 20 bucks on Amazon, a lot more than that, and so. Focus on newer platforms, focus on things that are working and you can't just focus on Amazon PPC. So I hope this income report was helpful. Let me know down in the comments if you have any questions for me about this. But that is Dr. Berry's August income report. We're still just being steady with everything we're doing, um, and just focusing on off Amazon traffic as.