We Bought A Brand!
Come behind the scenes with us as we acquire and attempt to scale our new e-commerce brand. Get insider details on the journey, what's working, and what's not as we navigate the path back to profitability (and then scale).
We Bought A Brand!
Navigating the "Shark Tank" Effect: The Realities of Buying a Small Business
What do you do when your first business acquisition doesn't live up to expectations? In this strategy session, we pull back the curtain on our supplement brand, Dr. Barry's, and reveal why we're making a major pivot. Instead of trying to fix a struggling product, we're building a system to acquire a new, successful brand with built-in momentum.
In this episode, you'll learn:
- A candid look at our first acquisition: why profits are up even as revenue struggles.
- The big pivot: Why we're shifting from fixing a brand to buying a new one.
- Building an engine for acquisitions: Our strategy for finding on-market and off-market deals.
- The "Shark Tank" Effect: Navigating sellers' unrealistic valuation expectations.
- Key takeaways on momentum, creative deal structuring, and what really drives a successful business.
Get even more behind-the-scenes updates:
We Bought A Brand official substack site
- Subscriber only newsletter
- Notes and micro-updates in between our episodes
- Subscriber only chat access
It's free. Come connect with us here.
