We Bought A Brand!
Come behind the scenes with us as we acquire and attempt to scale our new e-commerce brand. Get insider details on the journey, what's working, and what's not as we navigate the path back to profitability (and then scale).
We Bought A Brand!
Income Report - April 2025
In this eye-opening episode, we reveal why our revenue is down 25% but our profit is up 60% - and the tough decisions we're making as a result.
- Our Amazon reviews dropped to 3.7 stars (displaying as 3.5 stars), crushing our conversion rate
- Declining subscription numbers tell us the brutal truth: our "winning" product isn't winning anymore
- How cutting our ad spend in half led to significantly higher profits ($4,500 vs $2,800 last month)
- The pivot strategy: launching our liver support supplement while shifting Reflux Essentials to Shopify where our reviews are stronger
Sometimes the path to growth means acknowledging what's not working. Listen in as we share the real numbers and our plan to turn things around with our new "perpetual sales machine" strategy.
We're On Substack
Let's face it, recording and editing podcasts takes time. And when we're neck deep in brands and deals, that can fall off the truck.
That's why we love Substack. It gives us a place to share our thoughts, stories, and updates in near real time. PLUS, it has a 'chat' feature where we can connect.
Join us on Substack (it's free)
Get even more behind-the-scenes updates:
We Bought A Brand official substack site
- Subscriber only newsletter
- Notes and micro-updates in between our episodes
- Subscriber only chat access
It's free. Come connect with us here.
