We Bought A Brand!
Come behind the scenes with us as we acquire and attempt to scale our new e-commerce brand. Get insider details on the journey, what's working, and what's not as we navigate the path back to profitability (and then scale).
We Bought A Brand!
Brand Income Reports - Feb & Mar 2025
In this episode, Travis shares back-to-back monthly reports for Dr. Barry's. February showed 10% growth with $25K revenue through their "Perpetual Sales Machine" strategy focusing on off-Amazon traffic.
March revealed a strategic pivot - cutting ad spend to prioritize profitability over growth after review challenges, resulting in higher weekly profits despite lower sales. Tune in to hear their candid discussion about product challenges and exciting plans for a third formulation.
We're On Substack
Let's face it, recording and editing podcasts takes time. And when we're neck deep in brands and deals, that can fall off the truck.
That's why we love Substack. It gives us a place to share our thoughts, stories, and updates in near real time. PLUS, it has a 'chat' feature where we can connect.
Join us on Substack (it's free)
Get even more behind-the-scenes updates:
We Bought A Brand official substack site
- Subscriber only newsletter
- Notes and micro-updates in between our episodes
- Subscriber only chat access
It's free. Come connect with us here.
