We Bought A Brand!
Come behind the scenes with us as we acquire and attempt to scale our new e-commerce brand. Get insider details on the journey, what's working, and what's not as we navigate the path back to profitability (and then scale).
We Bought A Brand!
Brand Income Reports - Feb & Mar 2025
In this episode, Travis shares back-to-back monthly reports for Dr. Barry's. February showed 10% growth with $25K revenue through their "Perpetual Sales Machine" strategy focusing on off-Amazon traffic.
March revealed a strategic pivot - cutting ad spend to prioritize profitability over growth after review challenges, resulting in higher weekly profits despite lower sales. Tune in to hear their candid discussion about product challenges and exciting plans for a third formulation.
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