We Bought A Brand!
Come behind the scenes with us as we acquire and attempt to scale our new e-commerce brand. Get insider details on the journey, what's working, and what's not as we navigate the path back to profitability (and then scale).
We Bought A Brand!
Should We Add a Third Product? Balancing Growth with Future Acquisitions
In this episode of the "We Bought a Brand" podcast the guys discuss their journey with Dr. Barry's, their acquired supplement brand. The team explores:
- February revenue update: $23,000 on Amazon and $2,500 on Shopify with profits around $2,000
- Their growth strategy of reinvesting all profits back into the business rather than taking cash out
- Challenges with their main product, Reflux Essentials, including customer education and expectations
- Discussion about potentially adding a third product to their lineup (possibly Total Liver)
- Travis's experimental approach to Google and Facebook ad spending
- The team's manufacturing concerns, including looking for suppliers with lower minimum order quantities (MOQs)
- A hypothetical exercise: what they would do if they needed to grow the brand to $1 million in revenue
- Their different approaches: Travis focusing on Amazon optimization and new product launches, while Deacon would leverage his Shopify and influencer marketing strengths
- The estimated cost ($40,000-$50,000) and opportunity costs of scaling versus waiting for their next acquisition
The episode highlights the team's complementary skills, their strategic approach to growth, and how they balance current operations with future acquisition plans.
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