We Bought A Brand!
Come behind the scenes with us as we acquire and attempt to scale our new e-commerce brand. Get insider details on the journey, what's working, and what's not as we navigate the path back to profitability (and then scale).
We Bought A Brand!
November Numbers Update
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Season 1
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Episode 14
Hey nerds, this episode is a deep dive into the numbers driving our brand.
- Deep dive into November's numbers after our Amazon suspension and reinstatement: $20K total revenue ($17.3K Amazon, $2.5K Shopify)
- Travis reveals why we spend 2x more on Google Ads ($4K) than Amazon PPC ($1.8K) and explains our "perpetual sales machine" strategy
- Real impact of losing our 4.5-star rating: Customer acquisition costs jumped from $13 to $41, and ROAS dropped from 3.15 to 0.94
- Major pricing strategy shift: Why we're dropping from $40 to $29.95 to boost velocity
Perfect for e-commerce operators wanting to understand the relationship between reviews, ad spend, and pricing strategy. Plus, investors will appreciate our transparent look at real numbers and strategic pivots.
Get even more behind-the-scenes updates:
We Bought A Brand official substack site
- Subscriber only newsletter
- Notes and micro-updates in between our episodes
- Subscriber only chat access
It's free. Come connect with us here.
