
We Bought A Brand!
Come behind the scenes with us as we acquire and attempt to scale our new e-commerce brand. Get insider details on the journey, what's working, and what's not as we navigate the path back to profitability (and then scale).
We Bought A Brand!
Life After Amazon, How We're Rebuilding On Shopify
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Episode 11
In this episode, we dive deep into the rollercoaster ride of navigating setbacks, uncovering opportunities, and making big decisions for the future of our business. If you’ve ever faced a roadblock and wondered how to turn it into a stepping stone, this episode is for you.
Here’s what you’ll learn:
- The aftermath of being delisted from Amazon: How we recovered, what we discovered, and why it may have been a blessing in disguise.
- Our Shopify strategy revealed: From fear to hope, hear how we’re building a sustainable sales channel and what’s working so far.
- Why labels matter (and the lessons we’re learning about compliance): A behind-the-scenes look at relabeling products while navigating tricky FDA rules.
- The power of avatars: How understanding our target audience is reshaping our marketing and sales efforts.
- The long game vs. quick wins: Why we’re rethinking our approach to Amazon and Shopify, and what it means for our business moving forward.
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We Bought A Brand official substack site
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