
We Bought A Brand!
Come behind the scenes with us as we acquire and attempt to scale our new e-commerce brand. Get insider details on the journey, what's working, and what's not as we navigate the path back to profitability (and then scale).
We Bought A Brand!
Life After Amazon, How We're Rebuilding On Shopify
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Episode 11
Audio Player
00:00 | 16:12
In this episode, we dive deep into the rollercoaster ride of navigating setbacks, uncovering opportunities, and making big decisions for the future of our business. If you’ve ever faced a roadblock and wondered how to turn it into a stepping stone, this episode is for you.
Here’s what you’ll learn:
- The aftermath of being delisted from Amazon: How we recovered, what we discovered, and why it may have been a blessing in disguise.
- Our Shopify strategy revealed: From fear to hope, hear how we’re building a sustainable sales channel and what’s working so far.
- Why labels matter (and the lessons we’re learning about compliance): A behind-the-scenes look at relabeling products while navigating tricky FDA rules.
- The power of avatars: How understanding our target audience is reshaping our marketing and sales efforts.
- The long game vs. quick wins: Why we’re rethinking our approach to Amazon and Shopify, and what it means for our business moving forward.
Get even more behind-the-scenes updates:
We Bought A Brand official substack site
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- Notes and micro-updates in between our episodes
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